Truth is our shepherd.
Truth is our shepherd.
We are ranchers first and foremost. We created TruHerd because we saw that the exotic animal business did not prioritize animals or the ranchers who care for them. It’s time for a more honest and dignified way to grow.

At TruHerd, we are on a mission to redefine the exotic animal breeding industry, guided by our unwavering commitment to transparency, collaboration, and excellence. Our vision is to create a future where the heritage of every animal is celebrated, and each interaction within the community is based on trust and respect.

TruHerd addresses the challenges facing the exotic animal breeding industry head-on.

Empowering the exotic animal community to manage, grow, and transform their businesses with efficiency and integrity. TruHerd is not just a platform; it is the embodiment of a movement towards a more transparent, efficient, and ethical exotic animal breeding industry, where truth in operations and relationships is paramount.

TruHerd’s cloud-based system is a marvel of innovation

These issues are multifaceted, ranging from a lack of transparency and trust to the absence of advanced technological tools. Our platform revolutionizes outdated ranch management systems and introduces an era of enhanced inventory management for ranchers, breeders, traders, and brokers. We understand the importance of making technology accessible and user-friendly, especially for ranchers who may be less tech-savvy.

We Stand as a beacon of change.

Empowering the exotic animal community to manage, grow, and transform their businesses with efficiency and integrity. TruHerd is not just a platform; it is the embodiment of a movement towards a more transparent, efficient, and ethical exotic animal breeding industry, where truth in operations and relationships is paramount.

Meet the Founders

John Louw

CEO

John Louw is a seasoned executive with extensive experience in business strategy and complex systems integrations. His expertise in finance, business intelligence and operations has helped businesses optimize processes, reduce costs, and enhance overall efficiency. John is passionate about exotic animal breeding and owns a sophisticated breeding operation in Texas.

Court Simas

CTO

Court is a results-driven Technology Leader and Serial Entrepreneur with 20 years of experience, specializing in web and mobile projects, software development, security, scalability, and team leadership. Passionate about cultivating and developing software products, people, and businesses, Court has a strong academic background in Computer Science, Mathematics, and Bioinformatics, with a specialization in Genetics. He has a proven track record of growing successful, profitable companies.

Randal Prehoda

COO

Randal has significant experience in agriculture, growing up on a commercial cow and calf operation. His decade in customer excellence took him from Capital Farm Credit to Vice President at Crockett National Bank, focusing on financial solutions for farmers and ranchers. He earned a Bachelor of Science in Animal Science from Texas A&M University. In addition to managing cattle and farm credit lending, Randal worked as a hunting guide in South Texas and with game capture crews statewide.

Trusted Partners

We’ve partnered with the top conservation, hunting, and wildlife husbandry organizations so we can do this the right away.

Become a TruHerd Partner

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